High Tide Inc. Raises Long-Term Targets for Cabana Club

High Tide Inc. has announced an increase in its long-term targets for its Cabana Club loyalty program and Canna Cabana retail locations. The company now aims to reach 3 million Cabana Club members and expand to 350 Canna Cabana stores across Canada. This announcement comes as the company celebrates the four-year anniversary of its discount club model and the seven-year anniversary of adult-use cannabis in Canada. High Tide's CEO, Raj Grover, highlighted the resilience and scalability of the discount club model, which has driven significant growth in membership and market share. The company's same-store sales growth has been strong, with Canna Cabana now holding a 12% market share in the provinces where it operates. High Tide's innovative approach, including the introduction of the ELITE membership tier, has further solidified its position as a leader in the Canadian cannabis retail market.