Miniso Group Holding Limited is a leading lifestyle retailer that offers a diverse array of affordable consumer goods, with a significant footprint across China, Asia, the Americas, and Europe. Headquartered in Guangzhou, the company distinguishes itself through a unique business model that combines value-driven pricing with a focus on trendy, high-quality products, appealing to a broad consumer base. Miniso's efficient supply chain and strong global presence position it well to exploit the growing demand for accessible lifestyle products in both mature and emerging markets, showcasing its robust growth potential and attractiveness to institutional investors.