Viant Technology CFO Larry Madden Reports 5.1% Stake and New 10b5-1 Trading Plan

Larry Madden, the Chief Financial Officer of Viant Technology Inc. (DSP), filed an amended Schedule 13D on June 18, 2026, reporting a beneficial ownership of 1,076,418 shares, representing approximately 5.1% of the company's Class A Common Stock. This filing, Amendment No. 7, details recent equity activity including the acquisition of 23,489 shares via stock options and 44,511 shares through RSUs as compensation for services. Over the past 60 days, Madden disposed of 108,496 shares through open-market transactions under a pre-existing December 2025 Rule 10b5-1 trading plan at prices ranging from $10.05 to $12.895. Additionally, 25,376 shares were sold on June 15, 2026, specifically to cover tax withholding obligations. Notably, Madden entered into a new Rule 10b5-1 trading plan on June 17, 2026, which authorizes the periodic sale of up to 144,978 shares between September 2026 and March 2027. His total beneficial ownership includes 104,978 shares held directly, 497,084 shares underlying exercisable options, and 474,356 shares convertible from Class B Units.