Perion Network Ltd. Partnership with Best Buy Canada

Perion Network Ltd. has announced a strategic partnership with Best Buy Canada, appointing Perion as its end-to-end technology partner to monetize its in-store digital signage network. This collaboration establishes one of Canada's largest Digital-Out-of-Home (DOOH) media networks enabled by SSP. The partnership involves Best Buy Canada adopting Perion's full-stack solution, including Ad Server, SSP, and Header Bidding technologies, aiming to enhance yield optimization and provide advertisers with real-time performance metrics. This move is expected to expand Perion's presence in the retail media sector and strengthen its position as a comprehensive retail media technology provider, fostering predictable revenue streams and deeper client relationships.