The Analysis of Willis Investment Counsel's Holdings

Currently, Willis Investment Counsel holds 130 types of securities in its portfolio with a total value $1.9B. In the most recent quarter, they have increased their positions in WM (+69.0K shares, valued at $15.2M), ABT (+92.4K shares, valued at $11.6M), ADBE (+23.7K shares, valued at $8.3M); decreased their positions in CLX (-27.8K shares, valued at $2.8M), LMT (-5.5K shares, valued at $2.7M), UPS (-18.4K shares, valued at $1.8M); initiated new positions in WM (+69.0K shares, valued at $15.2M), PZZA (+34.7K shares, valued at $1.3M), ALGN (+6.0K shares, valued at $940.5K).

Top Holding Treemap

Stock Holdings

TickerCompany NameSharesShares △%Event DateReport DateHistory

JNJ Johnson And Johnson365.4K shares1.46%2025-12-312026-01-22

CSCO Cisco Systems Inc833.0K shares1.68%2025-12-312026-01-22

MSFT Microsoft Corp113.1K shares2.03%2025-12-312026-01-22

Accenture PLC Accenture PLC193.8K shares2.80%2025-12-312026-01-22

CB Chubb Ltd153.4K shares1.96%2025-12-312026-01-22

TXN Texas Instruments Inc265.9K shares1.63%2025-12-312026-01-22

CAT Caterpillar Inc Del79.9K shares2.78%2025-12-312026-01-22

LMT Lockheed Martin Corp94.3K shares-5.53%2025-12-312026-01-22

Sponsored

PFE Pfizer Inc1.7M shares0.58%2025-12-312026-01-22

Medtronic Inc Medtronic Inc397.3K shares-1.15%2025-12-312026-01-22

HD Home Depot Inc107.3K shares1.66%2025-12-312026-01-22

PAYX Paychex Inc326.7K shares1.72%2025-12-312026-01-22

WMT Wal-Mart Stores Inc305.5K shares0.00%2025-12-312026-01-22

TSCO Tractor Supply Co677.7K shares5.08%2025-12-312026-01-22

AFL Aflac Inc301.1K shares2.36%2025-12-312026-01-22

Merck & Company, Inc Merck & Company, Inc313.7K shares-0.03%2025-12-312026-01-22

Sponsored

HSY Hershey Co180.5K shares1.56%2025-12-312026-01-22

PEP Pepsico Inc228.7K shares0.54%2025-12-312026-01-22

PG Procter & Gamble Co210.0K shares-0.20%2025-12-312026-01-22

AAPL Apple Computer109.6K shares-0.43%2025-12-312026-01-22

SNY Sanofi-Aventis604.0K shares8.50%2025-12-312026-01-22

BHP BHP Billiton Ltd474.8K shares-5.82%2025-12-312026-01-22

XOM Exxon Mobil Corp229.4K shares1.37%2025-12-312026-01-22

DGX Quest Diagnostics, Inc.151.8K shares0.00%2025-12-312026-01-22

Sponsored

MCD Mcdonalds Corp Com84.8K shares0.00%2025-12-312026-01-22

T AT&T Corp1.0M shares-0.00%2025-12-312026-01-22

JPM JP Morgan Chase & Co77.9K shares-0.13%2025-12-312026-01-22

ABT Abbott Laboratories199.3K shares86.37%2025-12-312026-01-22

Eaton Corp Eaton Corp77.1K shares0.00%2025-12-312026-01-22

COP Conocophillips256.8K shares2.17%2025-12-312026-01-22

AEP American Electric Power Co203.5K shares0.00%2025-12-312026-01-22

DRI Darden Restaurants Inc122.6K shares0.00%2025-12-312026-01-22

Sponsored

LLY Eli Lilly & Co20.9K shares5.85%2025-12-312026-01-22

General Dynamics Corp General Dynamics Corp66.7K shares0.00%2025-12-312026-01-22

VZ Verizon Communications Com549.5K shares-2.36%2025-12-312026-01-22

ADP Automatic Data Proc85.7K shares0.00%2025-12-312026-01-22

MMM 3m Company136.1K shares1.55%2025-12-312026-01-22

AXP American Express56.7K shares5.32%2025-12-312026-01-22

UPS United Parcel Service210.4K shares-8.03%2025-12-312026-01-22

CLX Clorox Co Del Com204.6K shares-11.96%2025-12-312026-01-22

Sponsored

SHEL Shell276.7K shares1.02%2025-12-312026-01-22

NVDA Nvidia Corp108.9K shares4.46%2025-12-312026-01-22

LOW Lowe's Companies Inc83.4K shares0.00%2025-12-312026-01-22

KMB Kimberly Clark Corp197.0K shares-0.06%2025-12-312026-01-22

GNRC Generac143.1K shares10.46%2025-12-312026-01-22

Duke Energy Corp New Duke Energy Corp New160.3K shares0.00%2025-12-312026-01-22

EMR Emerson Elec Co139.6K shares0.00%2025-12-312026-01-22

GPC Genuine Parts Co139.0K shares0.00%2025-12-312026-01-22

Sponsored

VLO Valero Energy Corp104.6K shares0.00%2025-12-312026-01-22

VBR Vanguard Small Cap Value ETF78.8K shares44.71%2025-12-312026-01-22

GWW W. W. Grainger, Inc.16.5K shares5.94%2025-12-312026-01-22

Google Inc Class A Google Inc Class A52.4K shares3.91%2025-12-312026-01-22

KEYS Keysight Technologies80.6K shares5.68%2025-12-312026-01-22

LH Lab Corp Of Amer65.0K shares6.24%2025-12-312026-01-22

DE Deere Co34.3K shares-0.13%2025-12-312026-01-22

AMAT Applied Material Inc61.9K shares3.86%2025-12-312026-01-22

Sponsored

TROW Price T Rowe Group Inc154.6K shares-1.84%2025-12-312026-01-22

FTNT Fortinet, Inc194.1K shares5.90%2025-12-312026-01-22

CVX Chevron Corp100.0K shares-0.03%2025-12-312026-01-22

WM Waste Management Inc New69.0K sharesnew addition2025-12-312026-01-22

ADBE Adobe Systems Inc40.7K shares138.88%2025-12-312026-01-22

MA Mastercard24.7K shares5.78%2025-12-312026-01-22

ZTS Zoetis Inc104.2K shares40.06%2025-12-312026-01-22

ROST Ross Stores Inc72.5K shares5.32%2025-12-312026-01-22

Sponsored

WAT Waters Corp33.1K shares4.45%2025-12-312026-01-22

Invesco Exchange Traded Fd Tr Invesco Exchange Traded Fd Tr65.5K shares31.24%2025-12-312026-01-22

Hubbell, Inc Hubbell, Inc27.5K shares5.68%2025-12-312026-01-22

RGA Reinsurance Group America56.3K shares5.70%2025-12-312026-01-22

META Meta Platforms Inc17.2K shares7.10%2025-12-312026-01-22

KVUE Kenvue Inc.655.6K shares0.00%2025-12-312026-01-22

INTC Intel Corp304.4K shares3.99%2025-12-312026-01-22

TGT Target Corp Com114.8K shares-10.29%2025-12-312026-01-22

Sponsored

SHW Sherwin-Williams Co23.8K shares6.04%2025-12-312026-01-22

FDS Factset Resh Sys Inc23.0K shares11.36%2025-12-312026-01-22

MEDP Medpace Holdings, Inc9.6K shares-23.18%2025-12-312026-01-22

GIL Gildan Activewear Inc78.0K shares48.46%2025-12-312026-01-22

STRL Sterling Construction15.4K shares47.14%2025-12-312026-01-22

DCI Donaldson Co Inc52.6K shares49.67%2025-12-312026-01-22

FTDR Frontdoor Inc75.2K shares40.54%2025-12-312026-01-22

QLYS Qualys, Inc.32.6K shares39.66%2025-12-312026-01-22

Sponsored

LOGI Logitech International42.7K shares40.03%2025-12-312026-01-22

CSGS CSG Systems International, Inc54.1K shares48.55%2025-12-312026-01-22

LQDT Liquidity Svcs Inc124.9K shares49.20%2025-12-312026-01-22

PAYC Paycom Software Inc22.1K shares122.24%2025-12-312026-01-22

NRC National Research Corporation183.2K shares1.62%2025-12-312026-01-22

JKHY Jack Henry & Associates17.6K shares201.20%2025-12-312026-01-22

MSM MSC Industrial37.9K shares48.59%2025-12-312026-01-22

HXL Hexcel Corp41.4K shares42.08%2025-12-312026-01-22

Sponsored

AOS AO Smith Corporation45.5K shares41.96%2025-12-312026-01-22

EVTC Evertec, Inc90.4K shares42.28%2025-12-312026-01-22

ATKR Atkore International Group39.4K shares237.69%2025-12-312026-01-22

PAR PAR Technology Corp64.6K shares335.63%2025-12-312026-01-22

LAMR Lamar Advertising Co18.4K shares50.72%2025-12-312026-01-22

ZBRA Zebra Technologies Corproation9.5K shares201.63%2025-12-312026-01-22

VRSN Verisign Inc8.5K shares57.54%2025-12-312026-01-22

TTC The Toro Company25.9K shares46.69%2025-12-312026-01-22

Sponsored

UI Ubiquiti Inc.3.6K shares39.13%2025-12-312026-01-22

AVY Avery Dennison Corp9.9K shares244.86%2025-12-312026-01-22

JBTM JBT Marel Corp10.8K shares1.47%2025-12-312026-01-22

MXCT MaxCyte Inc Com862.8K shares0.00%2025-12-312026-01-22

PZZA Papa John's International Inc34.7K sharesnew addition2025-12-312026-01-22

DLB Dolby Laboratories, Inc CL A19.3K shares46.89%2025-12-312026-01-22

IJH iShares Core S&P MID-CAP ETF16.2K shares0.00%2025-12-312026-01-22

TECH Bio-Techne Corp16.2K shares46.65%2025-12-312026-01-22

Sponsored

ALGN Align Technology Inc6.0K sharesnew addition2025-12-312026-01-22

KO Coca Cola Company12.7K shares-5.64%2025-12-312026-01-22

VENU Venu Holding Corporation105.0K shares179.99%2025-12-312026-01-22

VO Vanguard Mid-Cap Etf2.6K shares0.00%2025-12-312026-01-22

IBM Intl Business Machines Corp Ib1.9K shares0.10%2025-12-312026-01-22

OEF IShares S&P 1001.7K shares0.00%2025-12-312026-01-22

Vanguard S&P 500 ETF Vanguard S&P 500 ETF797 shares3.91%2025-12-312026-01-22

VTI Vanguard Total Stock Market Et1.3K shares56.92%2025-12-312026-01-22

Sponsored

DTD Wisdomtree Total Div Fund5.1K shares-3.34%2025-12-312026-01-22

Google Inc Google Inc1.3K shares0.00%2025-12-312026-01-22

SO Southern Company4.4K shares0.00%2025-12-312026-01-22

QXO QXO, Inc20.0K shares33.33%2025-12-312026-01-22

COF Capital One Financial Corp1.3K shares-5.51%2025-12-312026-01-22

AMZN Amazon Inc1.3K sharesnew addition2025-12-312026-01-22

WFC Wells Fargo & Co New Del2.8K shares0.00%2025-12-312026-01-22

SUN Sunoco LP/Sunoco Fin Corp Com4.9K shares0.00%2025-12-312026-01-22

Sponsored

ABBV Abbvie Inc1.1K shares-10.51%2025-12-312026-01-22

GLW Corning Inc2.8K shares0.00%2025-12-312026-01-22

IVW Ishares S&p 500 Growth Index F1.9K shares0.00%2025-12-312026-01-22

IEFA Ishares Core MSCI EAFE ETF2.6K shares0.00%2025-12-312026-01-22

Ishares Gold Tr Ishares New Ishares Gold Tr Ishares New2.8K shares0.00%2025-12-312026-01-22

MCK Mckesson Corp262 shares0.00%2025-12-312026-01-22

SMMT Summit Therapeutics10.4K shares3.90%2025-12-312026-01-22

FLO Flowers Foods, Inc10.3K shares0.00%2025-12-312026-01-22

Sponsored

Mycelx Technologies Corp Mycelx Technologies Corp10.4K shares0.00%2025-12-312026-01-22

Puresafe Water Systems Inc Puresafe Water Systems Inc14.0K shares0.00%2025-12-312026-01-22

Call Option Holdings

No call option holdings data available

Put Option Holdings

No put option holdings data available